Unlimited Demand Sources | Exclusive Pre-bid Auctions | Enhanced Revenue
Publishers can get bids from preferred demand sources even before seeking bids from other demand sources, all in real-time.
What Is Header Bidding?
Header-bidding is a pre-bidding programmatic technique where publishers offer their ad inventories to multiple ad exchanges and integrate their demand across multiple sources. This leads to greater competition which in turn results in better revenues for them.
Client-side Header Bidding
Build higher competition in real-time and get high yield and eCPMs. Discover the actual revenue potential of your inventory by increasing the competition across various demand sources and getting higher bids for your ad inventories.
Advantages
Enhanced eCPM
The yield increases with an increase in the competition for your inventory.
Better Fill Rate
With more demand partners being added to the wrapper, the fill rate also increases.
Scalability
It’s a hassle-free process for publishers to add or remove the demand sources as per their requirements.
Command Over Demand
Publishers can control the first bids from premium demand of their choice before broadcasting the ad request to other demand partners.
Better Competition | Reduced Latency | Increased Revenue
Get ready for more competition, faster loading ads, and webpage with our server-side header bidding solutions which results in greater revenue.
Why Header Bidding?
Just by making a single call to the ad server, you can shift the load of conducting the auction from the client’s browser to the server.
Reduced Latency
We bring the latency down which results in better page loading and eventually enhanced revenue.
Increased Competition
We let you welcome more competition by helping publishers integrate the demand across multiple sources.
Maximum Revenue
We collect simultaneous bids from various ad exchanges externally and the highest bid wins the auction ensuring maximum revenue for publishers.
HERE’S HOW IT WORKS
Server-side header bidding improves publisher revenues thereby resolving latency issues that are usually observed in browser-side header bidding. Publishers across the globe are switching to this monetization method to maximize their revenues.
Process Flow
Let’s understand how the server-side header bidding works.
