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Helping you reach South Asian Audience in North America

 

Tech Savvy, Highly Educated, Upper Crust and an Affluent community knit together culturally.

The South Asian diaspora is an exploding demographic group that is bound to increase by a vast majority in the coming decade. With a sizable part of the population being part of the social media and tech boom, they are seen as an integral point in consumer economics.

Kamala Devi Harris vice president of the United States.
Abhijit Vinayak Banerjee Nobel Memorial Prize in Economic Sciences
Vera Mindy Chokalingam Actress and producer.
Dev Patel Actor
Sendhil Amithab Ramamurthy Actor
Shantanu Narayen Chairman, President, and Chief Executive Officer of Adobe Inc.
Parag Agrawal Chief Executive Officer of Twitter
Satya Nadella Chief Executive Officer of Microsoft
Jayshree Ullal CEO of Arista Networks
Fatima Farheen Mirza Indian American novelist

Facts & Figures

  • Fastest growing Immigrant group in the US
  • A buying power of USD 1.3 trillion
  • The average median age of Indians in the US is 33
  • The average household income is approx $120,000 per year.
  • Most Highly educated ethnic group in the US
    • - 40.6% of Indian Americans in the age bracket of 25-30 have graduate or professional degrees
    - 32.3% have bachelor’s degrees
    - 10.4% have some college education.
  • South Asians make up 7% of the total US population
  • Asian Population is forecasted to surpass 46 million by 2060

*Source: PEW Research

Understanding the Asian Indian Audience

Young Indian Americans assimilated into the US and now identify themselves as Americans while still maintaining a deep-rooted connection to their religion, culture, and heritage.

As a quality-conscious community, they are loyal to strong brands from which they derive their money’s worth. With a rapid increase in the buying power of this ethnic community, it is clear that investing in this niche audience segment will result in progressive growth for any Brand or Advertiser.

IncrementX Audience Stats

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