Tech Savvy, Highly Educated, Upper Crust and an Affluent community knit together culturally.
Canada has the highest percentage of immigrant population among the G7 developed countries. Asian ethnicity makes up a primary portion of the Canadian population. Residents are largely based in Central Alberta, Southern Ontario, and Southwestern British Columbia.
Why target the Asian Canadian diaspora?
- YOUTH -The average median age of Asian ethnicity people is 33.9
- EDUCATION -68.6% of the population of color have a post-secondary certificate, diploma, or degree.
- GROWTH -People of Asian origin make up 17.7% of the total Canadian population
Demographics
- Asian Canadian ethnicity currently make up 5.6% of Canada’s total population
- Community population projected to grow to 2.5 million by 2027
- Total estimated spending power of USD 46 billion.
Understanding the Asian Canadian
Young Asian Canadians are early adopters of newest tech and have a large online and digital presence with more connected consumers. As a quality-conscious community, they are loyal to strong brands from which they derive their money’s worth. With a rapid increase in the buying power of this ethnic community, it is clear that investing in this niche audience segment will result in progressive growth for any Brand or Advertiser.
IncrementX Audience Stats
IncrementX Publishers Network
